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When using social media, the question is how to create and organize social media accounts and it is a challenge to develop a wide reach for the accounts.
Therefore, LEAs set up one main account per social network for an organization instead of departmental accounts.
Setting up one main account per social network for an organization instead of departmental accounts allows to building a shared follower base. Departmental accounts (e.g. for recruiting) often lack followers and therefore have a limited reach. Main accounts are then used as the central point of communication.