Image Source: PSNI

MAIN ACCOUNT

When using social media, the question is how to create and organize social media accounts and it is a challenge to develop a wide reach for the accounts.

Therefore, LEAs set up one main account per social network for an organization instead of departmental accounts.

  • Setting up one main account per social network for an organization instead of departmental accounts allows to building a shared follower base. Departmental accounts (e.g. for recruiting) often lack followers and therefore have a limited reach. Main accounts are then used as the central point of communication.
  • As an exception there are also forces that use two accounts, such as the Berlin police force that use an additional Twitter account for cases when when it posts many messages on a of special incident (Compare: https://twitter.com/PolizeiBerlin, https://twitter.com/PolizeiBerlin_E), this is, however, rare.
  • To address specific local issues and create a more personal social media presence, LEAs use a number of TARGETED ACCOUNTS.
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