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Effective and efficient social media use requires goals and an action plan.
Therefore, LEAs define a strategy that defines issues, goals and action plans.
Like any good strategy a social media strategy should included the following aspects:
Analysis of the status quo and identification of the issues to address with social media.
Describe goals that are “SMART” (Specific, Measurable, Achievable, Relevant, Time-bound)
Policies and a concrete action plan of how to reach these goals
While some forces define a strategy before they become active on social media, especially police forces at the forefront of adoption, run experimental projects first, and derive strategy at a later stage.
There are several social media police strategy documents, see Social Media DNA book Chapter 6: