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TARGET GROUP ENGAGEMENT

Sometimes LEAs need to interact with a special target group.

Therefore, LEAs use social media and special applications to interact with groups like students or refugees.

  • Informing refugees: Refugees need info and guidelines during their movement routes and settlement procedure for their own and overall public safety.Mercy Corps, in partnership with Google, The International Rescue Committee and other colleagues, developed, a multilingual website for refugees moving through Europe. The multilingual website includes all relevant information and is the default landing web page on wifi hotspots in refugee camps. It uses current information and the geo location of the person to provide relevant information. The site provides information about common milestones on the route, including registration and asylum processes, emergency contacts, currency details and where to find water, lodging, medical care and other local services. The website is the first thing people see when they connect to the Wi-Fi hotspots many partners host throughout the region. It can detect the location of the person accessing the site, and it’s updated daily to reflect constant shifts in conditions and laws, like restrictions on movements and refugee camp closures. https://refugeeinfo.eu/
  • StudentAlert: During the introduction week for new students in Groningen, the Netherlands (KEI-week) in 2016, the Dutch police set up a WhatsApp number (StudentAlert) to provide the students during this period with information on security issues that are important to them. (https://www.politie.nl/nieuws/2016/augustus/15/veilige-kei-week-whatsapp-met-de-politie.html)
  • Beach Alert: WhatsApp number for people that go to the beach and want to be informed or engage with police through WhatsApp.
  • Pokemon Go neighbourhood watch http://socialmediadna.nl/pokemon-go/ and https://twitter.com/FrankSmilda/status/763786561267924993
  • Vraaghetdepolitie.nl is a website and youtube channel specifically aimed at youth. Well known vloggers help launch the website on “Vloggers vragenvuur”: https://www.youtube.com/playlist?list=PLHPZxlXruRwKCaoEm5HyTI5XjWNU22zmn
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