Image Source: Sebastian Denef


Citizens have little insight into what government organizations are doing.

Therefore, LEAs, for a defined time period (usually 24h), post a lot of what they are doing on twitter (and what they typically would not report).

  • For a defined time period (usually 24h), LEAs post a lot of what they are doing on twitter (and what they typically would not report).
  • This can also be used to draw attention to a special topic (e.g. reporting on a certain type of theft). Typically, organizations post several hundred messages in this time period and run a press campaign.
  • This also works to promote novel social media channels. A SOCIAL MEDIA POLICY is very helpful. This has been done by e.g. the Manchester Police Force, Zurich Police Force, Berlin Police Force, PSNI
  • There is also a global initiative: and
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