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Citizens have little insight into what government organizations are doing.
Therefore, LEAs, for a defined time period (usually 24h), post a lot of what they are doing on twitter (and what they typically would not report).
For a defined time period (usually 24h), LEAs post a lot of what they are doing on twitter (and what they typically would not report).
This can also be used to draw attention to a special topic (e.g. reporting on a certain type of theft). Typically, organizations post several hundred messages in this time period and run a press campaign.
This also works to promote novel social media channels. A SOCIAL MEDIA POLICY is very helpful. This has been done by e.g. the Manchester Police Force, Zurich Police Force, Berlin Police Force, PSNI